After refreshing Nu Skin’s Brand, we crafted the look and feel for the ageLOC Transformation Skincare System, the company’s largest global launch. This award-winning, multi-billion-dollar product propelled Nu Skin to the forefront of the anti-aging industry, by integrating topical and supplemental products. Over the next decade, the ageLOC line expanded to include beauty and wellness devices, boosting Nu Skin’s stock value fivefold. 

The ageLOC launch leveraged Nu Skin’s new branding to create a clean, premium visual identity. Each product launch featured a cohesive marketing campaign, including packaging, photoshoots, ads, social media, in-store materials, websites, and event graphics.