Cb2

Brand And Advertising launch campaign. CB2 was the irreverent, hip offspring of traditional retailer Crate and Barrel. In launching this new retail store, our goal was to separate it from all competitors while also separating it very clearly from Crate and Barrel. The creative work successfully launched in New York City and San Franciso with illustrated images from renowned artist Maira Kalman. IN COLLABORATION WITH DANGEL ADVERTISING.