UCSF embarked on its largest campaign in history, aiming to raise $5 billion. A3+ was engaged to create a comprehensive design system and communications strategy to support this ambitious effort. 

Branding a commodity like CBD involves recognizing that its appeal extends beyond individual health benefits. It's about how maintaining health empowers individuals to Live more enriching lives.

After refreshing Nu Skin’s Brand, we crafted the look and feel for ageLOC, the company’s largest global launch. This multi-billion-dollar product propelled Nu Skin to the forefront of the anti-aging industry,